Design System in one week
Figma and code in parallel. Unstyled Base UI for behaviour and accessibility, with tokens, theming, and Storybook specs built on top.
Viewmax · 2026
Vladislav Iushev
Product Design Partner for fintech, AI, and complex B2C products
Design systems at scale
Components for a live trading platform
Menus, selectors, numeric inputs, and state-heavy controls. Built into an existing library and shipped into production.
TakeProfit · 2024–2026
Design system at enterprise scale
Leading design on the system behind Alfa-Online. Component library, documentation, governance, and the quality bar across every product team.
Alfa-Bank · 2020–2023
Adoption you can measure
A library that held its shape across dozens of product teams and thousands of files. Designers extended it instead of working around it.
Alfa-Bank · 2023
The system behind the No. 1 online bank in Russia
Documentation, semantic naming, and a proprietary component method. Faster refactoring, wider adoption, and a library designers said they liked working with.
Alfa-Bank · 2020–2023
Fintech product flows
User themes that recalculate live
Users pick any accent, and OKLCH math derives every token in the platform from it in real time.
TakeProfit · 2026
Watchlists that fit any layout
Lite and table views, with display options traders can tune down to the row. Dense data without a wall of noise.
TakeProfit · 2025
Backtesting that runs in the browser
Strategy metrics, trade markers, and equity curves in one widget. Traders read performance without leaving the chart.
TakeProfit · 2025
One widget, the whole account
Assets, positions, orders, history, events, and bots in a single tabbed view. Traders switch context without losing the chart.
TakeProfit · 2026
Multi-conditional cloud alerts
Conditions, sources, frequency, expiry, and delivery across email, Telegram, and webhooks. Compound logic without a rules maze.
TakeProfit · 2025
A layer panel for everything on the chart
Indicators, drawings, and panes in one tree. Grouping, visibility, and locking, with every object where traders expect it.
TakeProfit · 2024
AI product interfaces
From brief to ad, in one flow
Format, product, avatar, and voice as inputs. The template turns a script into a finished ad video without leaving the screen.
Viewmax · 2026
Scene by scene, one video
Each scene carries its own script, prompt, and generated take. The last frame of one scene becomes the first of the next.
Viewmax · 2026
An AI generator anyone can start with
One field, a few controls, and a prompt builder for anyone who doesn't know where to start. Everything else stays out of the way.
Viewmax · 2026
UX that teaches while you use it
Models, quality, and duration explained in plain language at the moment of choice. Newcomers make good calls without learning the landscape first.
Viewmax · 2026
Pricing built to convert
Annual savings shown against monthly, credits and limits stated per plan, and a custom tier for teams who outgrow the rest.
Viewmax · 2026
Beyond the core
Design engineering
Component tokens, SCSS architecture, and Storybook stories written in code. HTML and CSS since 2016.
Viewmax · 2026
Motion that teaches the feature
Short animated walkthroughs showing what a feature does and why it matters. Users learn by watching it work.
TakeProfit · 2025
Marketing visuals that pull attention
Banners built to stop the scroll and sell the product. Bold, layered, and loud where the product stays quiet.
Viewmax · 2026
Advanced hover interactions
Shy checkboxes appear when hovered and hide when the cursor moves away. Logo color filtering helps keep dense lists organized and calm.
TakeProfit · 2025
Components built as mechanisms
Slots, rows, and subcomponents assembled into one configurable cell. Dozens of layouts from a single component.
Alfa-Bank · 2022
Accessibility as a working standard
APCA and WCAG contrast, focus order, keyboard paths, and states. Checked at design time, before anything reaches a build.
Daily
Creative background
Art school, photography, retouching, video, music, brand and graphic design, print, merch, and packaging along the way.
1998–Now
Focused practice
forDesign Systems
forStartupsforDesigners
Tokens, architecture, documentation. Components designers don't want to detach. Markdown docs that coding agents read as well as people do.
Learn moreforStartups0-to-1 features at market speed. Product framing, critical flows, signature UI, and error-resistant UX for founder-led fintech and AI teams.
Learn moreforDesignersOne-on-one consultations on how this work actually happens inside fintech, trading, and AI products from someone doing it daily.
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